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WhatsApp is evolving. Over 1.5 billion users head to the “Updates” tab every day to view Status and Channels. Now, Meta is introducing ads, promoted channels, and subscriptions—all outside your private chats
On June 16, Meta confirmed this major shift:
- Ads will appear in Status, similar to Instagram Stories.
- Promoted channels boost visibility in the Channels directory.
- Subscriptions let users pay for exclusive channel content.
Ads in Status: Meet Brands Where You're Browsing
Ads will appear alongside friends’ Status updates—Photos, videos, or text that disappear after 24 hours.
Click an ad, and you can start a conversation with the business—seamlessly and privately.
This is not messaging—inbox ads will never happen, and personal data stays private.
Promoted Channels: Discover What Matters
Subscriptions: Premium Content, Curated
Privacy First—Again
Meta emphasizes these updates don’t impact private chats—end-to-end encryption stays in place.
Ads will be based only on limited info: language, country, followed channels, and engagement patterns.
No access to phone numbers, chats, calls, or group info.
What This Means for Businesses
- Discovery layer: Get your brand seen in WhatsApp’s Updates tab.
- Direct conversation: Ads prompt direct messages, helping move users down the purchasing funnel.
- Channel growth + monetization: Promote content, connect deeper, monetize via subscriptions.
- Aligned with super-app strategy: Meta is evolving WhatsApp into a full-service platform, messaging, marketing, commerce
Should You Get Started?
Yes, especially if your audience is active on WhatsApp. Here’s your checklist:
- ✅ Consider adding Status ads to your mix.
- ✅ Think about launching a Channel and leveraging promoted placements.
- ✅ Explore subscriptions if you have unique, value-driven content.
- ✅ Monitor settings in Meta Account Center—users may adjust which ads they see.
Ads Without Intrusion
WhatsApp is turning into more than a chat app: it’s now a space for discovery, interaction, and monetized content, but without compromising chat privacy.
How you show up there could drive real brand awareness and revenue.
If you’re building your brand—or monetising content—this should be on your radar.
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